Mad Rush to Jewellery Shops

Yadevi Sarva Bootheshu
Lakshmi Rupena Samastita
Namastasyai Namastasyai
Namastasyai Namo Namaha.

The new trend in Chennai, a valid reason to buy gold, a method to invest money before the prices increases-the other reasons given to this festive. The jewellers keep introducing many offers like price reduction, advance booking and what not for this festive. How many of you know the real reason behind this festival?????

This festival is celebrated by two important religious groups.

Akshaya tritiya or Akshaya Trutiya Festival is a very well known festival and popular festival of Jain peoples of India. Akshya tritiya festival is celebrate on the third month of the Vaishakha.The Bhagwan Rishabdev performed the Parana (completion of an austerity) on the day of akshya tritiya after fasting for one year continuously. Many people perform the austerity of Varsity complete the austerity on this day by taking sugar cane juice in the cool shadow of Shatrunjay. Akshaya tritiya festival is observed in April month in each year. On the day of Akshya tritiya sugar-cane juice is mostly offered to those person who have observed various types of fasts and vartas through out the year.

In case of Hindus, Akshaya Tritiya, the third day of the bright half of Chithirai, is considered one of the foremost sacred day of the year. The word Akshaya means that which never diminishes, hence beginnings made or valuables bought on this day are considered certain to bring luck and success. All over India people celebrate weddings, plan new business ventures, purchase gold, long journeys and other events on this day. Akshaya Tritiya is traditionally the birthday of Parshurama, the sixth incarnation of Vishnu.It has references to the a bowl (Akshaya Pathram) had been given to Draupati by Lord Krishna, with the help of which she was able to serve food to the Pandavas.


Comments

Unknown said…
gud post janani..ithuku ippadi oru meaning irukarthu ippo than theriyum...
11:06 PM
Serendipity said…
evlo reasons. cool janani. ur posts are damn informative:)
7:09 AM
Unknown said…
I dont subscribe to your reasons... Its all part of marketing gimmicks. Have you ever wondered whether our vedic books have these kind of references.. Check it out..

My blog is http://kuttisevuru.blogspot.com/

Check it when you have time
11:45 AM
Janani said…
@Barath
Thnx atleast ippo therinchuthu le

@Serendipity
Thnx again...

@BrickTop
Vedic Books have stories to back up for such festivals. I am not against thm but shuld know the real reason for celebrating.
Thnx for vistin my blog...Keep Visitin
1:51 AM
Unknown said…
Thanks for visiting my blog.. Ok so can you really tell me whether anyone has got more gold or accumalated assets becos they got gold on that day..As far as i know see its all the psychology of the humans.. When you buy something on an auspicious day, you believe that it will happen in a positive manner.. so you have trained yourself psychologically to think that only good will happen in that particular event. sometimes by nature or anything if something bad happens you blame the innocent stars..... anyways am not against anything but its just my rationalism. keep visiting my blog.. thanks
4:45 AM
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